Monthly Archives: December 2017

Ad-libs: Amateur vs. Professional

By John Foust What sets advertising amateurs apart from professionals? Let’s examine some key skill areas. 1. Amateurs do most of the talking in sales appointments. Professionals do most of the listening. When they meet with prospective advertisers, they work to learn marketing goals. They concentrate on discovering “pain points.” And they learn about the…

Death Notice: Dennis Losness

Dennis Losness, a lifelong newspaperman and former publisher of the Cornell Courier, died Dec. 16 in Hudson after a battle with cancer. He was 85. Dennis began his newspaper career as a freshman in high school at the Amery Free Press, learning to set movable type and gaining essential journalistic skills. He went on to…

Remember When: Publishers grew, sold Christmas trees for scholarships

Beginning in the mid-1960s, Wisconsin publishers began a unique tradition in an effort to raise money for journalism students — they started growing Christmas trees. Proceeds from the harvests funded annual scholarships to Wisconsin journalism students who planned on careers in community journalism. To bring attention to the scholarship and forestry education, publishers occasionally sold…

Design For Readers: Rookies make mistakes

By Ed Henninger | Henninger Consulting Let’s face it: If you have a “new kid” doing design on your staff … well, you’ll have some design mistakes in your paper from time to time. It takes a while — perhaps months — for the design rookie to learn what works and what doesn’t. And during…

Death Notice: Mollyann Emerson

Mollyann G. Emerson, who along with her husband, Richard “Dick” Emerson, published the DeForest Times-Tribune and Poynette Press for many years, died Dec. 9 at UW Hospital in Madison. Molly graduated from Beaver Dam High School in 1960 and received a degree in nursing from Madison Area Technical College. Molly and Dick were married in…

Death Notice: Helen Everson

Helen Viola Everson, longtime editor and publisher of the Edgerton Reporter, died Monday in the care of her family at her home. She was 98. Helen and her husband, Harland, purchased the Edgerton Reporter in 1951 and she devoted her efforts to building the newspaper. She continued to be the “boots on the ground” for…