Monthly Archives: May 2018

Be repeatable: Tips for an effective sales presentation

A sales principle that bears repeating By John Foust Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He knows a thing or two about effective sales techniques. “Most of the time, I’m the point person to gather information about advertising options,” he said. “I frequently need…

More historic Wisconsin newspapers to be added to Library of Congress database

Twenty-three historic newspapers from Ashland, Baraboo, Edgerton, Hurley, La Crosse, Ladysmith, Madison, Milwaukee, Viroqua, Wabeno, Washburn, Wausau and Wauwatosa will be added to the Library of Congress database Chronicling America, the Wisconsin Historical Society has announced. Wisconsin joined the National Digital Newspaper Program in 2015 and has already contributed over 110,000 pages of local historic newspapers to…

Pulse market research results now available

Recent market research shows Wisconsin consumers are 20% more likely to seek out or purchase local products or services after seeing a newspaper ad than they are after hearing or seeing a radio or television ad. The results of this statewide survey, conducted last year by Pulse Research in partnership with the Wisconsin Newspaper Association,…

4 Tips for Writing Engaging Stories

Bart Pfankuch, a Menasha, Wis., native, is an investigative reporter for South Dakota News Watch. During his time in Wisconsin, Pfankuch had stints at the Fitchburg Star, The (Madison) Capital Times and the (Eau Claire) Leader-Telegram. Before joining News Watch, he served as editor of the Rapid City (S.D.) Journal. The following is an installment of his…

AP Stylebook updates include rule change for collide

AP Stylebook announced several AP Style changes Friday, April 27, at the annual American Copy Editors Society conference in Chicago. They include: survivor, victim Use these terms with care because they can be imprecise and politically and legally fraught. Survivor can denote someone who has lived through an injury or disease, but also can apply…

Trees Retreat dates announced

The WNA’s annual Trees Retreat returns Aug. 16-17 to Eagle River, Wis. The retreat — one of the association’s longest standing traditions — includes two days of educational and networking opportunities. Check back for additional programming and registration details in early June, and R.S.V.P. to the Facebook event to receive updates. Lodging A block of rooms is available at…

WNA joins coalition to fight proposed newsprint tariffs

The WNA has joined a coalition of associations and companies fighting potential newsprint tariffs that threaten more than 600,000 jobs across the country. The STOPP Coalition joined together to fight the proposed government tariffs initiated by the North Pacific Paper Co. (NORPAC), a small Washington State mill with no other pulp or paper operations in…