Recent market research shows Wisconsin consumers are 20% more likely to seek out or purchase local products or services after seeing newspaper advertising than after hearing a radio ad or seeing a television ad.
The results of this statewide survey, conducted last year by Pulse Research in partnership with the Wisconsin Newspaper Association, are now available for WNA members.
The data captures shopping and purchasing intentions statewide, regionally and nationally. It can be a useful tool for sales reps looking to identify potential clients and develop effective marketing plans.
Thank you to all participating members who made this effort possible.
