Wisconsin Watch unveils new look, branding

MADISON – As it enters its second decade of investigative journalism, Wisconsin Watch has unveiled a new logo and refreshed, more cohesive branding.

wisconsin watch

Andy Hall, executive director of Wisconsin Watch and co-founder of the Wisconsin Center for Investigative Journalism, announced the updated look Thursday. The style, as he describes it, is “familiar, but a bit bolder and brighter, to reflect our dedication to bold, high-impact investigative reporting.”

Along with the new logo, Hall clarified the name of the organization. The newsroom’s identity is now Wisconsin Watch, while the WCIJ name will be used to describe the organization as a whole. With that change in mind, their social media handles have been updated to @wisconsinwatch.

“While our look is evolving, our commitment to providing fact-checked, in-depth investigations on Wisconsin issues is unwavering,” Hall said in the announcement. “Wisconsin Watch will continue to dig into secretive conduct by public officials, abuse of power, environmental risks, and other issues, guided by three values: Protect the vulnerable. Expose wrongdoing. Explore solutions.”

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