Author Archives: Bart Pfankuch

All hail the hard-news lead

In a society where readers often have countless options on where to get their news, sometimes they’re looking for the one that gets to the point the quickest.

In his most recent installment of “Better Writing With Bart,” veteran writing coach Bart Pfankuch gives some tips on how to craft effective and compelling hard-news leads.

Enterprise reporting goes beyond the obvious

Better Writing with Bart Pfankuch When it comes to interviewing reporter candidates, many editors want to see examples of so-called enterprise reporting. I just finished serving as a judge for several reporting and writing categories for the Washington Newspaper Publishing Association, and I can tell you that the winners across the board took an enterprising…