Category Archives: Columnists

Ad-libs: Don’t let your presentation sputter at the end

By John Foust Raleigh, NC  Alex is an ad manager who wants his sales team to be professional from start to finish. “Some sales people talk too much, especially at the end of a sales conversation,” he said. “It’s like a car that diesels when you turn off the ignition. The engine just keeps on…

Design For Readers: Design is … how it works

By Ed Henninger “DESIGN IS NOT just what it looks like and feels like. Design is how it works.” — Steve Jobs. That’s it. In one brief sentence. Of course, readers want a newspaper that looks right…and feels right. They want the look and feel of their paper to reflect their community. But what they want…

Your Right to Know: Are officials giving out too much information?

Editor’s Note: Your Right to Know, a monthly column by the Wisconsin Freedom of Information Council, is available for publication at no cost. The Wisconsin Newspaper Association is a founding member of the council. By Bill Lueders Wisconsin Freedom of Information Council The nonprofit group I belong to is called the Wisconsin Freedom of Information…

Ad-libs Column: What golf teaches us about advertising

By John Foust Raleigh, NC I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. Regardless of skill level, golf holds plenty of lessons for the business of selling…