Category Archives: Columnists

Design for Readers: Nitty-gritty design top 10

By Ed Henninger | Henninger Consulting A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design. I came up with more than a couple dozen … and then narrowed them down to a top 10. My thinking is that any one of these…

Your Right to Know: Lawmakers should keep promise on transparency

Editor’s Note: Your Right to Know, a monthly column by the Wisconsin Freedom of Information Council, is available for publication at no cost. The Wisconsin Newspaper Association is a founding member of the council.   By Jonathan Anderson USA TODAY NETWORK-Wisconsin A week after Republicans in the state Legislature voted to gut the public records…

Ad-libs: Amateur vs. Professional

By John Foust What sets advertising amateurs apart from professionals? Let’s examine some key skill areas. 1. Amateurs do most of the talking in sales appointments. Professionals do most of the listening. When they meet with prospective advertisers, they work to learn marketing goals. They concentrate on discovering “pain points.” And they learn about the…

Design For Readers: Rookies make mistakes

By Ed Henninger | Henninger Consulting Let’s face it: If you have a “new kid” doing design on your staff … well, you’ll have some design mistakes in your paper from time to time. It takes a while — perhaps months — for the design rookie to learn what works and what doesn’t. And during…

Your Right to Know: Many school districts fail test on records

Editor’s Note: Your Right to Know, a monthly column by the Wisconsin Freedom of Information Council, is available for publication at no cost. The Wisconsin Newspaper Association is a founding member of the council.   By Tom Kamenick and Libby Sobic Wisconsin Institute for Law and Liberty State law makes nearly all governmental records open…

Ad-libs: Why ask questions in headlines?

By John Foust Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. The key word is “engagement.” How can you engage readers – with just a few words? Consumers are naturally drawn to headlines which promise benefits or announce relevant news. That’s a logical place to start, as…

Design For Readers: Is your ‘designer’ a designer?

By Ed Henninger During a recent phone conversation with a publisher, she told me: “We have a designer who does that.” I had seen her paper. She doesn’t have a designer. What she has is a person who assembles pages. And there’s a difference. A person who assembles pages finds ways to make things fit….

Your Right to Know: Good government is everybody’s business

Editor’s Note: Your Right to Know, a monthly column by the Wisconsin Freedom of Information Council, is available for publication at no cost. The Wisconsin Newspaper Association is a founding member of the council. By Ernst-Ulrich Franzen After 35 years of reporting on government, I’m not sure how much I’ve learned, but I do have…

Ad-libs: Don’t let your presentation sputter at the end

By John Foust Raleigh, NC  Alex is an ad manager who wants his sales team to be professional from start to finish. “Some sales people talk too much, especially at the end of a sales conversation,” he said. “It’s like a car that diesels when you turn off the ignition. The engine just keeps on…