Do this now: Take a sheet of paper, write “Get One More Source!” on it and tape it up in your cube or above your computer. Then, follow your own good advice.
In today’s global economy, changes to laws in China are affecting the balance sheet of community newspapers in the United States.
When someone tries to multi-task and concentrate on two important things at the same time, it creates a risk that is not worth taking.
When your life’s work has been journalism in community newspapers, it’s difficult to hear someone say that “nobody reads the newspaper.” Not only because it’s insulting, but because it’s wrong.
In science there’s a principle called the “butterfly effect” that suggests something as small as a butterfly flapping its wings in Brazil can result in a tornado in Texas. While the global newsprint markets aren’t quite as poetic an illustration of chaos theory, they aren’t far off. Newsprint market prices have not moved in the…
We’re all familiar with win-win, but in advertising, we’re dealing with four wins, not two. Here’s a look at those four wins.
In a recent column, which he has made available to WNA members for publication, Multimedia Channels Publisher Wood explores the epidemic and provides thoughts on how we can fight it together.
Increasingly, it is up to writers to put in the time and effort on their own to improve their ability to communicate and write with clarity, concision and flair.
It’s important to respect your time and that of others. Start on time, stay on track, end on time. Do that and things will run a lot smoother.
In any sales presentation, it’s not about the salesperson or the product they’re selling. It’s about the advertiser and what they want to buy.