In the first installment of a series of stories about attracting potential owners to community newspapers, Al Cross discusses the weekly newspaper market.
Stock photography can be an important addition to your creative toolbox in advertising. Here are some points to keep in mind.
Rural communities have been disproportionately affected by the opioid epidemic, but rural newspapers have been disproportionately quiet about it.
Want to make your staff meetings more productive? Start by setting a clear goal and work together to create specific solutions.
Bart Pfankuch offers five critical junctures when journalists should place more time and focus on producing great reporting work.
Email newsletters help consumers become “more purposeful with how we retrieve and read the news.” Here’s one success story from a weekly paper in Illinois.
The shortage of truck drivers can impact newspaper publishers in a very real way when it comes to receiving and paying for newsprint.
Sales conversations have a lot in common with an old radio. Improve your listening skills, and your ideas will get better reception.
Veteran writing coach Bart Pfankuch shares 33 quick tips for journalists that he has learned through experience or stolen from other coaches over the years.
The challenge is to find problems in your advertising sales process and fix them. If you do that, you’ll become a customer service hero.