Al Cross

Community newspapers can’t do much about a decline in the interest of local news, but there are some things they can do. It starts with understanding the problem, writes Al Cross, director of the University of Kentucky's Institute for Rural Journalism and Community Issues, which publishes The Rural Blog.

In the latest installment of his "Into the Issues" column, Cross offers suggestions on how to draw readers' interest back to the news they need.

Since fall 2018, 300 more U.S. newspapers have disappeared, bringing the number over the last 15 years to 2,100. That’s almost 25% of the 9,000 newspapers that were published in 2005, writes Al Cross director of the University of Kentucky’s Institute for Rural Journalism and Community Issues.

The coronavirus pandemic and its economic impact has made it clear that the choices we make — as citizens, policymakers and industry leaders — will determine the future of the local news landscape.