Bart Pfankuch

better writing

Bart Pfankuch

Bart Pfankuch, a Wisconsin native who has spent 30 years as a reporter, writing coach and editor, shares tips for reporters in his column, “Better Writing with Bart.”

Pfankuch is content director for South Dakota News Watch, online at Write to him at

All hail the hard-news lead

In a society where readers often have countless options on where to get their news, sometimes they’re looking for the one that gets to the point the quickest.

In his most recent installment of “Better Writing With Bart,” veteran writing coach Bart Pfankuch gives some tips on how to craft effective and compelling hard-news leads.