Special sections let us give readers content that differs from the normal flow of news, features, sports, ads and other content in the newspaper. But there are some key elements to remember when dealing with special sections.
Readers have a right to expect consistency from you, and you get that by creating a sequencing plan that always puts key content in the same place.
Readers would prefer newspapers don’t jump their stories. Ever. But if you can’t avoid it, here are some tips on how to do it right.
This is the tale of two ad pages — pages that have the same purpose but different approaches. And, I think, different results.
Content may be king, but it’s good design that makes your content better, keeps it organized and compels people to read it.
If negative space is called for … use negative space. You’ll find there’s more “there” there than you thought.
My thinking is that any one of these can make your design better, but leave one out and your design suffers.
Here are a “top 10” mistakes you can watch for — and correct:
So … how do you tell if your “designer” really is a designer? Here are some of the things I’d look for:
Of course, readers want a newspaper that looks right…and feels right. They want the look and feel of their paper to reflect their community.