Jim, who used to work with a local volunteer fire department, told me about the technique they used to keep everyone on the right roads to arrive at fire sites. “It was in the days before GPS,” he said.
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then added another and another.
John Foust has conducted training programs for thousands of newspaper advertising professionals.
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.
Amanda told me about taking over the advertising account of a business which had been placing ads in her paper for a long time.
We all want to take care of our advertisers and coworkers. Well, there’s no better way to do that than to help them stay safe in the workplace. There are some simple things we can do to accomplish this.
Legendary UCLA basketball coach John Wooden once said, “It’s the little details that are vital. Little things make big things happen.”
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.
There’s a story about a professor of literature at the University of North Carolina in Chapel Hill. As he approached retirement, someone from the newspaper interviewed him.
People usually say “no” to things they don’t understand. It’s a salesperson’s job to help prospects understand what he or she is selling. What makes media choice A better than choice B?
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