Too many opinions spoil a presentation. Do everything you can to limit the number of decision makers in the room.
When it comes to persuasive communication, think of ways to show what you’re saying because “showing” beats “telling” every time.
When salespeople review their notes later, they need to be able to move as quickly as possible to the next step in the process, whether that’s a proposal or the first ad in a new campaign.
It’s not a good idea to do things a certain way just because they’ve always been done that way. Here’s how to convince your clients.
Why it’s important to tighten your focus and remember the importance of the day-to-day details of your work and relationships with others.
In theory, the “Feel-Felt-Found” strategy is sound. But your client has probably heard it before. Here’s a new twist on an old sales technique.
Without a doubt, if you create repeatable sales points, you’ll increase your chances of making that big sale.
Selling and sailing have a lot in common. Consider the jibe.
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.
Testimonials can be convincing elements in advertising campaigns. But not all testimonials are created equal.