Less is definitely more when it comes to advertising. Here are three times when it is important to remember the power of restraint in your ads.
“Ad-libs” columns by John Foust, who has conducted training programs for thousands of newspaper ad sales professionals.
It’s an ad creator’s job to encourage willing belief. Here are three points to keep in mind: Tell the truth, use evidence and focus on benefits.
Stock photography can be an important addition to your creative toolbox in advertising. Here are some points to keep in mind.
Want to make your staff meetings more productive? Start by setting a clear goal and work together to create specific solutions.
Sales conversations have a lot in common with an old radio. Improve your listening skills, and your ideas will get better reception.
The challenge is to find problems in your advertising sales process and fix them. If you do that, you’ll become a customer service hero.
While consumers ignore exaggerations and unsupported claims, they respond to relevant promises and offers that are backed up by evidence.
Does the customer need a full load or a half load? John Foust uses a firewood analogy to demonstrate why it’s important to ask questions before selling.
When someone tries to multi-task and concentrate on two important things at the same time, it creates a risk that is not worth taking.
We’re all familiar with win-win, but in advertising, we’re dealing with four wins, not two. Here’s a look at those four wins.