Selling and sailing have a lot in common. Consider the jibe.
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.
Testimonials can be convincing elements in advertising campaigns. But not all testimonials are created equal.
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas.
Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership.
If a sales person has had a productive meeting, it’s time to shift gears and go into action.
Regardless of skill level, golf holds plenty of lessons for the business of selling and creating advertising. Let’s take a look: