There are two types of advertising: image and response.
The first is designed to give people a good impression of the advertiser. The latter aims to generate an immediate response to a specific offer. In his latest 'Ad Libs' column, veteran sales trainer John Foust shares what these two ad types should have in common — especially if they're going to be successful.
In his latest "Ad-Libs" column, veteran sales trainer John Foust writes about one of the most important lessons his dad taught him — think before taking action.
The lesson is one that pays dividends in the sales industry, he writes.
Congress has an opportunity to pass legislation that benefits all local citizens, businesses and even protects our democracy.
Proofreading is one of the most important skills in the advertising world. While anybody with a sense of humor can appreciate a harmless blooper, no advertiser wants to run an ad with a mistake.
In his latest installment of "Ad Libs," John Foust provides proofreading tips that can help prevent costly errors.
In order to look ahead to a new advertising idea, sometimes it helps to take a look at the past, writes veteran sales trainer John Foust in the most recent installment of his column, "Ad Libs." When an advertiser has been in business for several years, there are plenty of possibilities.
Foust highlights five ways that sales reps can draw inspiration from from looking back at a client's history.
When advertisers and prospective clients remember the key points of your presentation, they are more likely to buy.
In his latest "Ad-libs" column, veteran sales trainer John Foust offers three tips on how a brief summary at the end of a presentation can make it more memorable.
In his latest "Ad-libs" column, veteran sales trainer John Foust explains why one of the most important questions you can ask an advertising client is, "Would you mind showing me around?"
"You’ll be surprised at the things you’ll see and hear that can spark ad ideas," he writes.
In his latest "Ad-libs" column, veteran sales trainer John Foust uses the story of a man who restricted the fish he caught to only those that fit in his frying pan as a comparison to rejecting new ideas and only keeping those that fit the way you've always done things.
Is an "8-inch frying pan," holding you back from reaching new goals?
In his latest "Ad-libs" column, John Foust discusses three reasons that advertisers should be careful to limit their use of exclamation marks in ad copy.
"Of course, a well-placed exclamation mark is legitimate punctuation," Foust writes "But like your favorite dessert, it’s not smart to have too much at one sitting — especially when it comes to advertising."
In his latest "Ad-libs" column, John Foust outlines how everybody wins when you develop fresh ads for loyal customers rather than continue running the same basic ads that have grown stale over time.
Foust has conducted training programs for thousands of newspaper advertising professionals and offers training videos to sales departments looking to save time and get quick results from in-house training.
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