Jim was super at sales, but after making the sale he left everything in creative’s hands. Follow these three rules to be a truly super salesperson.
One of the key principles of selling ads is to ‘know your audience,’ which can include whether they think more with the left or right side of their brain.
Less is definitely more when it comes to advertising. Here are three times when it is important to remember the power of restraint in your ads.
Of the five freedoms guaranteed by the First Amendment, only 71% of Americans can name at least one, according to a recent Freedom Forum Institute survey.
Only you can make meeting coverage valuable and interesting. If you get lazy, readers suffer. If you work hard, the public will benefit.
M.E. Sprengelmeyer, formerly of the Rocky Mountain News, didn’t like the direction big-city newspapers were going. So he left and bought his own paper.
It’s an ad creator’s job to encourage willing belief. Here are three points to keep in mind: Tell the truth, use evidence and focus on benefits.
If you have an entrepreneurial spirit, maybe now is the time to consider buying a weekly newspaper or starting one in a “news desert,” a community that no longer has a newspaper.
Here are some tips from Bart Pfankuch on how to find “real people” sources, to interview them and to use their voices in your pieces in an effective way.
Curious about owning your own newspaper? Retired weekly newspaper owner Gary Sosniecki explains why it can be the most satisfying job you’ve ever had.
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