How to Leverage Your AAM Data with Advertisers – Part 1
Presented by Kevin Rehberg, AAM’s Director of Client Services
Brand View is a new free interface that changes the way advertisers see publishers’ data in the Media Intelligence Center. This webinar will show you how Brand View helps position your products today for success tomorrow. This session examines how news media companies can optimize this new interface that replaces previous reporting formats and provides companies new flexibility in reporting their entire portfolio of products and total audience to advertisers.
During this webinar, you will learn how:
- Publishers are successfully evolving their marketing and sales strategies
- Buyers are currently using AAM data in their buying decisions
- Publishers are capitalizing on the opportunity to position their portfolio of products to buyers
- This is a can’t-miss webinar that’s a prelude to Part 2 where AAM will walk you through the Brand View basics to help you get started on your shareable profile.