How to Leverage Your AAM Data with Advertisers – Part 2
Presented by Kevin Rehberg, AAM’s Director of Client Services
In this webinar, learn how to capitalize on the opportunities opened up by Brand View and leverage your premium brand with advertisers.
In Part 2 of the AAM/Inland Brand View webinar series, newspaper audience executives and AAM staff will walk through the five steps to creating and using your Brand View profile, a new free interface that changes the way advertisers see your data in the Media Intelligence Center.
Presenters will also share best practices from local media companies that are already using their profiles in the market.
During the session, you will learn:
- The basics of setting up the profile
- Advice on what to consider including
- How to log into your AAM account to get started
- How to use templates to build a profile in 20 minutes or less
- Your point of contact at AAM for assistance