Multi-Dimensional Audience Growth: Why Your Future is Dependent on It
Revenue follows Audiences. “Audiences” are not defined in terms of people – but in terms of identifiable, targetable and monetizable consumer personas. This implies that audiences are grown across multiple dimensions. Those dimensions include the volume of targetable consumers, the knowledge associated with each one of those consumers and the channels by which communications are distributed to them. This session will discuss how multi-dimensional audience growth is optimized – and why it must be your #1 priority.
Presenters: Tom Ratkovich, Managing Partner, LEAP