An overview of how to use Google Analytics. As an editor, what trends should you be looking for to steer coverage? And what can you glean from the numbers, including actionable items? We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. Sherri Horton, GateHouse’s data scientist, will help you look into this important field.
Meet the Speaker
Sherri Horton is a data scientist for GateHouse Media. She’s been working in digital marketing, SEO, social media and analytics for the past six years. Horton is currently working to bring the power of predictive intelligence to local news.