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Using all your sales tools: Selling effective multi-channel campaigns

This webinar puts the strategy in creating and selling multi-channel marketing strategies. From the start you’ll learn why geo-targeting, contextual and behavioral targeting based on search or browsing history, and social advertising are not products, but tactics. Digital advertising sales entrepreneur Greg Swanson—whose deep experience includes directing digital sales at major media chains and co-founding one of the nation’s largest travel guide business—will review integrated packages incorporating both digital and print that work.

Presented by Greg Swanson, partner/business development leader, and Destination Commerce Corp.’s OneBoat community CMS

Register Online

March 13, 2018 2:00 PM
March 13, 2018
Inland Press Association

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