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Webinar: How ad fraud impacts local markets

Digital Ad Fraud 101: Understanding How Ad Fraud Impacts Local Markets

Sept. 19, 2018: 2 p.m. CDT

From Inland Press Association: 

You’ve read the seemingly sensational headlines about digital ad fraud:

“Ad Fraud is Really Hurting Publishers and Advertisers”

“How Ad Fraud Ruins the Internet”

“Proctor & Gamble to Cut Up to $140 Million in Digital Ad Spending”

“Ad Fraud to Cost Advertisers $19 billion in 2018”

But what do these headlines mean for news media companies with a local presence? Is fraud occurring in your market? Is it affecting your company?

Join AAM’s Kevin Rehberg and cybersecurity and ad fraud researcher Dr. Augustine Fou to learn more about how digital ad fraud impacts news media companies. At this webinar, you’ll

  • Understand the basics of what ad fraud is and how it happens
  • Review new research that puts numbers behind ad fraud at a local level
  • Explore how your company might be affected by ad fraud without even knowing it
  • Participate in a Q&A and get your questions answered

» More information and sign up here

Inland Press Association

As part of the WNA’s partnership with the Inland Press Association, LMA offers our members webinars at a discounted rate of $15 ($25 for non-members).

http://www.inlandpress.org/webinars/

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