Account Executive

La Crosse Tribune Published: September 4, 2018
La Crosse, WI
Job Type


Come join The River Valley Media Group! Not only are we the region’s trusted news source on a local level, we are also a digital advertising organization with a goal to help local businesses reach their audiences to grow and thrive.

The Account Executive role requires a highly personable, intelligent individual with the ability to lead digitally focused sales efforts while maintaining an energetic, strategic and entrepreneurial spirit.

Primary Responsibilities:

  • Sell integrated marketing solutions in digital and print business offerings, and demonstrate an understanding of all solutions, must be able to articulate our products and their value propositions to customers.
  • Full accountability and responsibility for meeting & exceeding monthly revenue targets and KPI’s.
  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identity follow-up opportunities for up-sell and cross-sell.
  • Develop and work a solid pipeline of potential customers’ growth within existing base; produce accurate forecasts.
  • Identify customer needs to develop and execute account plans and custom client solutions that differentiate River Valley Media Group from competitors.

Key Competencies:

  • Ability to develop structured storylines for presentations and starts from insights and uses these to develop materials.
  • Understanding of the digital marketing landscape, including benchmarks, third-party tools, and the competitive landscape
  • Understand each client and their unique business needs in order to provide ROI-impactful solutions.
  • Exhibits technical competency, creating client-ready proposals in PowerPoint, etc.
  • Enjoys creative thinking and problem solving; Excellent verbal communication skills for managing building, sustaining, and growing client relationships.
  • Has deep understanding of local market and competitive landscape.

Successful candidates will have the following:

  • Strong business development focus, willing to prospect and uncover new potential digital advertisers and drive to develop opportunities from prospect level through to deal close.
  • An understanding and passion for the digital world we live in including social media and digital advertising.
  • Individually driven to work in a highly competitive environment where success is the only option.
  • Demonstrated ability to thrive in a very structured environment.
  • Relentless persistence in a competitive marketplace.
  • Bachelor’s Degree or equivalent work experience.

What’s in it for you? A sign-on bonus of up to $5,000 and a best in class compensation program (unmatched commission plan with No CAP).  We offer great health benefits, cell phone and mileage reimbursement, training opportunities and a fun and terrific team atmosphere that will support and grow your talents.

Either apply via email at or online at Search for positions at the River Valley Media Group.

Related Jobs

Sports/News Reporter   Boscobel, WI new
September 17, 2018
September 6, 2018
Public Safety Reporter   La Crosse, WI
September 3, 2018
Environmental Reporter   La Crosse, WI
September 3, 2018
Regional Editor   Eau Claire, WI
August 26, 2018