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Ad-libs: Why ask questions in headlines?
  •   November 21, 2017

By John Foust Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. The key word is “engagement.” How can you engage readers – with just a few words? Consumers are naturally drawn to headlines which promise benefits or announce relevant news. That’s a logical place to start, as…

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WATCH: Video of the 2017 Hall of Fame Banquet
  •   November 21, 2017

The Wisconsin Newspaper Association honored Watertown Daily Times Managing Editor Tom Schultz and former Milwaukee Journal Sentinel Editor Marty Kaiser during the 2017 Wisconsin Newspaper Hall of Fame Banquet & Fundraiser on Nov. 16 at The Madison Club.

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UW panel to discuss health care policy, ethics and journalism
  •   November 21, 2017

The Center for Journalism Ethics will dive into the battle over health care in the United States at a free public event at 6:30 p.m. Wednesday, Nov. 29, at the Overture Center for the Arts in Madison. Three panelists with expertise in journalism, health policy and bioethics will discuss an issue that affects families and…

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Schultz, Kaiser inducted into Wisconsin Newspaper Hall of Fame
  •   November 17, 2017

MADISON — The Wisconsin Newspaper Association inducted two longtime editors into the Wisconsin Newspaper Hall of Fame on Thursday, joining 48 other leaders who have previously been recognized for significant contributions to the newspaper industry. Thomas Schultz, managing editor of the Watertown Daily Times, and Martin Kaiser, former editor of the Milwaukee Journal Sentinel, were…

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Stanley joins WNA Board of Directors
  •   November 16, 2017

George Stanley, editor and senior vice president of the Milwaukee Journal Sentinel, has joined the WNA Board of Directors as its newest member. The board was scheduled to meet Thursday for its regular quarterly meeting in Madison. Stanley was named editor of the Journal Sentinel in 2015 after leading the newsroom as managing editor for…

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WNA proposes amendment to police body camera bill
  •   November 16, 2017

The Wisconsin Newspaper Association is proposing an amendment to a bill approved by the Assembly last week that would set limits on the public release of police body camera footage, arguing the proposed guidelines are too restrictive. Sponsors of Assembly Bill 351 say the intent is to protect the rights of victims, witnesses and citizens…

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Kahl joins Watertown Daily Times sports staff
  •   November 15, 2017

Tom Kahl, a veteran Wisconsin sports reporter, has joined the news staff of the Watertown Daily Times and will share sports coverage with sports editor Kevin Wilson. Kahl was sports editor of the Beaver Dam Daily Citizen for more than 14 years and also worked with radio stations in Beaver Dam and Fond du Lac….

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Cramer joins Unified Newspaper Group
  •   November 15, 2017

Unified Newspaper Group in Verona announced Alexander Cramer has joined its staff as a reporter. Cramer was raised in western Massachusetts and came to Madison in 2006 to study at the University of Wisconsin. He earned a bachelor’s degree in philosophy and traveled the country and the world. He returned to Madison in 2016 and…

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Design For Readers: Is your ‘designer’ a designer?
  •   November 15, 2017

By Ed Henninger During a recent phone conversation with a publisher, she told me: “We have a designer who does that.” I had seen her paper. She doesn’t have a designer. What she has is a person who assembles pages. And there’s a difference. A person who assembles pages finds ways to make things fit….

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Are you promoting the Pulse of America survey?
  •   November 15, 2017

The WNA has partnered with Pulse Research to conduct a comprehensive shopping survey of newspaper readers across the state. The goal is to help you generate more revenue in 2018 by providing audience data that can be used in sales presentations. Help us reach the minimum sample size by Jan. 2, 2018, by promoting the…

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