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New assistant editor starts work at Ladysmith News
  •   February 21, 2018

The Ladysmith News welcomes a new assistant editor, Jerilea Hendrick, to the newspaper. Hendrick is originally from Bloomington, Minn. and holds a bachelor’s degree in political science and sociology and a master’s degree in business administration. After graduating from college, Hendrick worked as an auditor for a large car manufacturer. She spent the next 12…

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Ad-libs: Putting the boss in an ad
  •   February 21, 2018

By John Foust Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not. Two ads come to mind. One shows a plumbing company’s president seated at the head of a conference table, surrounded by a handful of employees. He is the only one looking at the camera, and they are…

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Design For Readers: Empty space … or negative space?
  •   February 14, 2018

By Ed Henninger When I was still working at a newspaper (many more years ago than I care to remember), I showed the cover of a special section to my managing editor. I’ll call him Joe. In the bottom left of the cover was a patch of negative space, about two inches square. Here’s how the…

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Journal Sentinel hosting MPI’s ‘Great Bosses Boot Camp’
  •   February 13, 2018

Join the Mid-America Press Institute on March 24 for a workshop on how to be a great newsroom boss. Lead by management expert Jill Geisler, this one-day interactive event will cover key topics from managing change, tough conversations, workplace integrity and creating an audience-focused culture. The workshop will be hosted from 9 a.m. to 4:30…

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Ad-libs: A formula for testimonial quotes
  •   February 8, 2018

By John Foust Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that happy customers’ statements can be more credible than many of the things advertisers say about themselves. Not all testimonials are created equal….

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Seeking nominations for 2018 Distinguished Wisconsin Watchdog Award
  •   February 5, 2018

Nominations are being sought for the eighth annual Distinguished Wisconsin Watchdog Award, recognizing an individual’s extraordinary contributions to open government or investigative journalism in Wisconsin. The award is presented jointly by the Wisconsin Center for Investigative Journalism, the Wisconsin Freedom of Information Council, the Madison Pro Chapter of the Society of Professional Journalists, the Wisconsin Newspaper Association, Wisconsin Broadcasters Association and University…

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NNA: USPS eliminates green lids for some flats trays
  •   February 1, 2018

National Newspaper Association President Susan Rowell, publisher of the Lancaster (SC) News, on Feb. 1 celebrated a new ruling from the U.S. Postal Service that will make newspaper mailing easier. USPS has announced that it will begin to accept newspapers in flats trays (tubs) without lids or strapping. The new mail acceptance procedure allows publishers…

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WNA testifies on police body camera bill
  •   February 1, 2018

Attorney Dustin Brown of Godfrey & Kahn spoke on behalf of the Wisconsin Newspaper Association during a Senate committee hearing on Jan. 30 regarding a bill that would put limits on access to video footage captured by police body cameras. Tuesday’s hearing on Assembly Bill 351 was held before the Senate Committee on Judiciary and…

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Better Writing With Bart: A writing journey we’ll take together
  •   February 1, 2018

By Bart Pfankuch We all know what they say about riding a bike, but I always wondered if the same holds true for writing. Over the past month, I’ve had the opportunity to find out. After spending the past 12 of my 28 years as a journalist in the editing chair, I’m adjusting to a…

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Your Right to Know: Citizens have a right to electronic records
  •   February 1, 2018

Editor’s Note: Your Right to Know, a monthly column by the Wisconsin Freedom of Information Council, is available for publication at no cost. The Wisconsin Newspaper Association is a founding member of the council. By John Foust Computers have made examining government records easier than ever. The smallest townships across Wisconsin post the meeting agendas…

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