The WNA has once again partnered with Pulse Research to conduct a comprehensive shopping survey of newspaper readers across the state. Members are encouraged to help promote the survey in order to ensure the minimum sample size is reached by Jan. 2, 2018.
Data, which will be provided at the conclusion of the survey, can help identify potential clients and develop effective marketing plans.
Here are five ways you can help promote the survey:
1. Run a Web Intercept
This has proven to be the fastest and most successful way to reach your readers in the shortest amount of time. Contact knapp@paper.net to receive your website’s own custom web intercept.
2. Schedule and Run the ROP Ad
Consistent print promotion works. Download the ads here.
3. Run Classified Ads
Just set the ad to run in every issue and a variety of sections. See example ad here.
4. Send an Email Blast
Contact your readers directly with a message about helping local businesses. Similar messages could also be posted on Facebook. Download sample language here.
5. Run Banner ads
This is one of the easiest ways to consistently promote the survey and get samples. Just use the ad script here.
