WNA members are asked to promote the annual national shopping survey conducted by Pulse Research in order to ensure the minimum survey sample size is reached.
Data, which will be provided at the conclusion of the survey, can help identify potential clients and develop effective marketing plans.
Last year’s survey results showed that Wisconsin consumers are 20% more likely to seek out or purchase local products or services after seeing newspaper advertising than after hearing a radio ad or seeing a television ad.
Here are five ways you can help promote the shopping survey:
1. Run a Web Intercept
This has proven to be the fastest and most successful way to reach your readers in the shortest amount of time. Contact knapp@paper.net to receive your website’s own custom web intercept.
2. Schedule and Run the ROP Ad
Consistent print promotion works.
3. Run Classified Ads
Just set the ad to run in every issue and a variety of sections.
4. Send an Email Blast
Contact your readers directly with a message about helping local businesses. Similar messages could also be posted on Facebook.
5. Run Banner ads
This is one of the easiest ways to consistently promote the survey and get samples.
